Much like our personal relationships, successful partnerships require work, time, and commitment. At Citrix, we’re committed to building truly valuable partnerships, together. Our partnerships help all of us keep pace with accelerating changes and evolving customer expectations, while also helping us identify new sales opportunities.
To deliver on this commitment and set you on course for a strong, profitable 2020, we’re bringing a powerful stack of tools and resources to Citrix Summit 2020 in Orlando Florida, January 13-15, 2020. Now, it’s up to you to register and prepare to immerse yourself in a world of innovation and exploration. And the best part is that if you sign up by September 30, you can save up to $400 by taking advantage of our Super Early Bird rate.
Our most successful partners boiled it down to three key factors for winning big with Citrix.
1) Ongoing education and training
Technology never stands still. If you’re a Citrix partner building up your cloud business, you’re likely in the middle of a major transition. You need to educate your salespeople and technical teams, as well as your customers, about what’s needed to go from walking to running in the cloud.
“Training and enablement for the field is critical,” said Pete Downing (@techdudeinc), Chief Marketing Technology Officer, XenTegra, LLC (@xentegra). “We make sure our field and engineers stay up to date with the latest and greatest and maintain our certificates and practicum. Sales-wise, we’re constantly doing communications and webinars with the teams.”
Having the technical skills and sales knowledge makes all the difference in tailoring a solution that’s aligned to your customer — and in successfully closing the deal. For example, the network is one of the most critical parts of the infrastructure. Customers large and small need a network that can keep up with today’s dynamic digital world and to ensure that users enjoy the best experience on their applications. Citrix SD-WAN enables you to offer a solution that supports your customer’s specific imperatives, to deliver that always-on workspace experience.
“We see a lot of our smaller customers trying to connect a couple offices or locations, and they might not have the expertise themselves, but they really need a reliable conduit between the locations,” said Kathi Grumke, Solutions Architect at CDW. “So we’ll talk to them about SD-WAN. Because they are somewhat familiar with the Citrix brand, it’s a very comfortable conversation. They trust Citrix.”
“Having such an integrated, complete solution from Citrix makes it so much easier to take the conversation to the customer and demonstrate the value of the solution,” said Al Taylor, CTO and Co-Founder, cloudDNA. “I genuinely believe that Citrix has the most advanced and complete solution in the market.”
Access to a rich variety of training at Citrix Summit will help you make the most of opportunities like Citrix SD-WAN.
2) Face-to-face conversations and connections
When it comes to connecting with customers, another Citrix partner, Envision IT (@envisionitllc) has found that ongoing customer-facing workshops have become their most successful marketing outreach for cloud. You’ll be able to take the knowledge and resources you’ll gain at Citrix Summit to offer workshops of your own.
“For people who have already started dabbling in cloud, it becomes a best-practices conversation,” says Beau Smithback (@BeauSmithback), CEO. “What are some ways you can secure it? What are some best practices around networking, security? A lot of engagements that followed from those workshops started exactly that way.”
Communication and collaboration are key to a successful partnership. Summit 2020 is a fundamental part of our partner-centric approach, bringing people together to share knowledge and engage in strategic planning with Citrix experts and peers.
“The amount of communication that you have as a partner to your Citrites is unbelievable,” said Craig Stones, National Practice Manager, Teba Group Pty Ltd. “We sit down and actually go through an account plan and do all the education, not just for their internal staff, but also the customers.”
3) Strategic Insights
At Citrix Summit, you’ll gain an insider’s perspective into our vision and strategy for the year ahead so you can position your business to make the most of new use cases and revenue. For example, as our customers become increasingly comfortable working with both cloud services and on-premises services, Citrix Workspace lets partners take advantage of these diverse solutions, as well as their legacy services, and manage them via a single pane of glass. Citrix Summit gives you the knowledge and insight you need to identify new opportunities with Workspace and other solutions, to boost wallet share, so you’re not leaving money on the table.
“Citrix Workspace is allowing us go back into our existing customer base and identify additional use cases for their technologies that traditionally have leaned on virtualization and network platforms in the Citrix ecosystem,” said Jarel Hall, CTO, Alchemy Technology Group. “Now additional workloads, additional departments, use cases, work styles, are all being incorporated into this new transformational message that Citrix is incorporating into its vision, and we are able to go back and tap into those opportunities.”
Timely, relevant training, effective communication, and strategic insights can all contribute to a successful partnership, increased revenue, and improved customer relationships.
“We see Citrix as a partner that helps us to deliver impactful business outcomes,” said Chong-Win Lee, CEO of Logicalis Singapore. “With a little bit of creativity and very strong execution, I think the sky is the limit.”
At Citrix Summit 2020, you’ll access the people, tools, and resources needed to make the most out of our partnership. Sales tools, resources, and business support to support your sales initiatives. Access to the hands-on product and technology information, and best practices to stay relevant. Information on how our solutions align with your customers’ top priorities. It’s everything you need to build a running start into 2020.
But act fast. The limited-time early-bird rate ends September 30!
Stay connected!
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Learn how to become a Citrix Partner — or build your Citrix Partner business as a Citrix Specialist — today.
Looking to implement a world-class digital workspace, networking, and analytics solutions? Find a Citrix partner in your area.
