Brian Madden

Brian Madden

Brian Madden is a technology officer and futurist at Citrix. He writes about the future of work, AI in the workplace, and the evolution of Citrix.

Displaying 9 of 9 results

To understand AI’s future impact, check out this playbook from 150 years ago

Yes, AI will transform the workplace. But if you’re only looking at its current capabilities and how it’s used today,…

The 7-stage roadmap for human-AI collaboration in the workplace

I spend the majority of my time at Citrix exploring, discussing, and planning for AI’s impact on knowledge work. But…

Forget the model wars. The real AI race is in the workplace.

The internet is buzzing about Mary Meeker’s just-published 340-page report, Trends—Artificial Intelligence (PDF). If you’re not familiar with Meeker’s work,…

What if your CEO never sends the AI-first memo?

What if the only thing scarier than your CEO sending out the “we’re now an AI-first company” memo is if…

Your CEO just sent a company-wide “AI-First” memo. Now what?

It’s looking like summer 2025 is going to be the season of the “AI-First” CEO memo. You’ve probably seen them…

The desktop has dissolved. Now where does work live in 2025?

For decades, the desktop was the center of work. A worker sat down at a physical machine—typically running Windows—and everything…

What does “AI” mean at Citrix?

In my two months at Citrix, I’ve had hundreds of conversations with customers, partners, and colleagues. Many of those were…

Making sense of AI in the workplace: A starting point for leaders

In my first blog post last week, I talked about why I joined Citrix and what I’m excited about—especially around…

Why I joined Citrix and what I’m excited about

The moment it became real for me was two weeks ago in New Orleans, when Citrix CTO Shawn Bass welcomed…